Brazil: ad spend growth 2018-2024, by medium

Published by
J. G. Navarro,
Dec 10, 2024
With an annual growth rate of 15 percent in 2020, the internet is expected to be the medium with highest growth of advertising spending in Brazil. Outdoor and cinema are expected to rank second, with 10 percent. TV is expected to experience highest losses, its ad revenue projected to contract by 2.2 percent in 2020.

Change in advertising spending in Brazil from 2018 to 2024, by medium

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Release date

December 2019

Region

Brazil

Survey time period

2018

Supplementary notes

* Forecast.

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Overview

4

Print advertising

3

Outdoor advertising

3

Radio advertising

4

Television advertising

5

Digital advertising

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Social media and influencer advertising

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