With an annual growth rate of 15 percent in 2020, the internet is expected to be the medium with highest growth of advertising spending in Brazil. Outdoor and cinema are expected to rank second, with 10 percent. TV is expected to experience highest losses, its ad revenue projected to contract by 2.2 percent in 2020.
Change in advertising spending in Brazil from 2018 to 2024, by medium
Characteristic
TV
Radio
Newspapers
Magazines
Outdoor & cinema
Internet
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (December 2, 2019). Change in advertising spending in Brazil from 2018 to 2024, by medium [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/388101/digital-advertising-expenditures-change-brazil/
GroupM. "Change in advertising spending in Brazil from 2018 to 2024, by medium." Chart. December 2, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/388101/digital-advertising-expenditures-change-brazil/
GroupM. (2019). Change in advertising spending in Brazil from 2018 to 2024, by medium. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/388101/digital-advertising-expenditures-change-brazil/
GroupM. "Change in Advertising Spending in Brazil from 2018 to 2024, by Medium." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/388101/digital-advertising-expenditures-change-brazil/
GroupM, Change in advertising spending in Brazil from 2018 to 2024, by medium Statista, https://www.statista.com/statistics/388101/digital-advertising-expenditures-change-brazil/ (last visited August 25, 2024)
Change in advertising spending in Brazil from 2018 to 2024, by medium [Graph], GroupM, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/388101/digital-advertising-expenditures-change-brazil/