This statistic displays the allocation of promotional spending by the top 20 pharmaceutical companies in the United States in 2013. During this year, 21 percent of promotional spending by these companies were dedicated to direct-to-customer advertising. This type of spending has increased since 2012 and includes internet and newspaper advertisements.
Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pharma Marketing Network. (May 1, 2014). Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network. "Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 ." Chart. May 1, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network. (2014). Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network. "Share of Promotional Spending of Top 20 Pharmaceutical Companies in The U.S. by Allocation in 2013 ." Statista, Statista Inc., 1 May 2014, https://www.statista.com/statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network, Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 Statista, https://www.statista.com/statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/ (last visited December 22, 2024)
Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 [Graph], Pharma Marketing Network, May 1, 2014. [Online]. Available: https://www.statista.com/statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
