Annual growth of TV advertising expenses in Japan 2014-2023

Published by Statista Research Department, May 14, 2024

TV advertising spending in Japan decreased by 3.7 percent in 2023 compared to the previous year. As a result, the television advertising expenditure reached a value of about 1.7 trillion Japanese yen.

Year-on-year change of television advertising expenditure in Japan from 2014 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

includes both terrestrial and satellite television

Supplementary notes

The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2022 come from previous reports.

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