In 2020, when the ad market was experiencing the negative impact of the COVID-19 pandemic, digital advertising spending in South Africa increased by eight percent. However, ad spending print media (newspapers and magazines) contracted by 22 percent. In total, the value of the South African ad market decreased by five percent that year.
Change in advertising spending on selected media in South Africa in 2020
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Magna. (December 7, 2020). Change in advertising spending on selected media in South Africa in 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna. "Change in advertising spending on selected media in South Africa in 2020." Chart. December 7, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna. (2020). Change in advertising spending on selected media in South Africa in 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna. "Change in Advertising Spending on Selected Media in South Africa in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna, Change in advertising spending on selected media in South Africa in 2020 Statista, https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/ (last visited December 30, 2024)
Change in advertising spending on selected media in South Africa in 2020 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
