In 2020, when the ad market was experiencing the negative impact of the COVID-19 pandemic, digital advertising spending in South Africa increased by eight percent. However, ad spending print media (newspapers and magazines) contracted by 22 percent. In total, the value of the South African ad market decreased by five percent that year.
Change in advertising spending on selected media in South Africa in 2020
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Magna. (December 7, 2020). Change in advertising spending on selected media in South Africa in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna. "Change in advertising spending on selected media in South Africa in 2020." Chart. December 7, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna. (2020). Change in advertising spending on selected media in South Africa in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna. "Change in Advertising Spending on Selected Media in South Africa in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
Magna, Change in advertising spending on selected media in South Africa in 2020 Statista, https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/ (last visited November 21, 2024)
Change in advertising spending on selected media in South Africa in 2020 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/387585/advertising-expenditures-change-by-medium-south-africa/
