In the first quarter of 2024, overall out-of-home (OOH) advertising revenues in the United States grew by approximately 6.8 percent compared to the same period a year earlier. Meanwhile, digital out-of-home (DOOH) ad spending increased by 10.3 percent. Since at least the beginning of 2022, DOOH's growth rates have always been higher than total OOH's figures, indicating an upward trend for digital outdoor media in the U.S.
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024
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OAAA. (May 16, 2024). Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024." Chart. May 16, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. (2024). Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Year-over-year Change in Overall Out-of-home (Ooh) and Digital Out-of-home (Dooh) Advertising Revenue in The United States from 1st Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA, Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/ (last visited November 21, 2024)
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024 [Graph], OAAA, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
