In the first quarter of 2024, overall out-of-home (OOH) advertising revenues in the United States grew by approximately 6.8 percent compared to the same period a year earlier. Meanwhile, digital out-of-home (DOOH) ad spending increased by 10.3 percent. Since at least the beginning of 2022, DOOH's growth rates have always been higher than total OOH's figures, indicating an upward trend for digital outdoor media in the U.S.
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OAAA. (May 16, 2024). Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024." Chart. May 16, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. (2024). Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Year-over-year Change in Overall Out-of-home (Ooh) and Digital Out-of-home (Dooh) Advertising Revenue in The United States from 1st Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA, Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/ (last visited November 03, 2024)
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024 [Graph], OAAA, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
