In the third quarter of 2024, overall out-of-home (OOH) advertising revenues in the United States grew by approximately 4.3 percent compared to the same period a year earlier. Meanwhile, digital out-of-home (DOOH) ad spending increased by 7.3 percent. Over the presented years, DOOH's growth rates have always been higher than total OOH's figures, indicating an upward trend for digital outdoor media in the U.S.
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 3rd quarter 2024
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OAAA. (November 21, 2024). Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 3rd quarter 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 3rd quarter 2024." Chart. November 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. (2024). Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Year-over-year Change in Overall Out-of-home (Ooh) and Digital Out-of-home (Dooh) Advertising Revenue in The United States from 1st Quarter 2022 to 3rd Quarter 2024." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA, Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/ (last visited December 22, 2024)
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 3rd quarter 2024 [Graph], OAAA, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
