This statistic displays advertising spending in Germany, by medium, from 2008 to 2018, with forecast to 2020. It was forecast that television advertising spending would reach 4.66 billion euro in 2020.
Advertising expenditure in Germany from 2008 to 2020, by medium
(in million euro)
Characteristic
Television
Radio
Newspaper
Magazine
Cinema
Outdoor
Internet
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* Forecast Newspapers include advertising journals, weekly and Sunday newspapers, and supplements. Magazines include B2B but exclude directories.
Agency commission: out. Discounts from ratecard: after. Newspaper classified: in. Internet classified: out
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GroupM. (June 30, 2019). Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM. "Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro)." Chart. June 30, 2019. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM. (2019). Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM. "Advertising Expenditure in Germany from 2008 to 2020, by Medium (in Million Euro)." Statista, Statista Inc., 30 Jun 2019, https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM, Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro) Statista, https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/ (last visited July 04, 2024)
Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro) [Graph], GroupM, June 30, 2019. [Online]. Available: https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/