Digital ad spend in Argentina 2016-2023

Published by
Julia Faria,
Aug 26, 2024

Digital advertising spending in Argentina totaled roughly 146.87 billion Argentine pesos in 2023. This marked an increase of 114 percent compared to the previous year's value of 68.62 billion pesos. Overall, investment in online ads has strongly increased in Argentina since 2016.

Digital advertising spending in Argentina from 2016 to 2023 (in billion Argentine pesos)

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Release date

March 2024

Region

Argentina

Survey time period

2016 to 2023

Supplementary notes

Figures have been rounded. Figures prior to 2022 taken from earlier reports. 

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Overview

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Ad market in Argentina

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Digital advertising

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Consumer insights

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Advertising in ArgentinaAdvertising in Latin AmericaAdvertising in BrazilKey economic indicators of ArgentinaDigital advertising in Latin America
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