Outdoor ad spend in Argentina 2016-2023

Published by
Julia Faria,
Dec 3, 2024

The expenditure on out-of-home advertising in Argentina increased to 47.1 billion Argentine pesos in 2023. Investment in OOH ads strongly recovered in the first half of the 2020s, after falling to 4.4 billion pesos in 2020.

Out-of-home (OOH) advertising expenditure in Argentina from 2016 to 2023 (in million Argentine pesos)

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Release date

March 2024

Region

Argentina

Survey time period

2016 to 2023

Special properties

estimates

Supplementary notes

Figures prior to 2022 taken from earlier reports. 

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Overview

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Ad market in Argentina

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Consumer insights

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Advertising in ArgentinaAdvertising in Latin AmericaAdvertising in BrazilKey economic indicators of ArgentinaDigital advertising in Latin America
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