Soft drink market share worldwide 2015

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under 50 percent of the global carbonated beverage market, while PepsiCo controlled just over 20 percent of the market.

Coca-Cola - the market leader

Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific.

Soft drinks market in the U.S.

Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over eight percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over eight billion 192-oz cases.