In 2023, digital advertising spending in Mexico amounted to approximately 79.91 billion Mexican pesos, up from 74..21 billion pesos a year earlier. That signifies an annual growth rate of almost eight percent – Mexico's lowest online ad spend growth rate since 2020.
Digital advertising spending in Mexico from 2014 to 2023
(in billion Mexican pesos)
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IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas. (September 13, 2024). Digital advertising spending in Mexico from 2014 to 2023 (in billion Mexican pesos) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México, und Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas. "Digital advertising spending in Mexico from 2014 to 2023 (in billion Mexican pesos)." Chart. September 13, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México, Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas. (2024). Digital advertising spending in Mexico from 2014 to 2023 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México, and Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas. "Digital Advertising Spending in Mexico from 2014 to 2023 (in Billion Mexican Pesos)." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México & Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas, Digital advertising spending in Mexico from 2014 to 2023 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/ (last visited December 18, 2024)
Digital advertising spending in Mexico from 2014 to 2023 (in billion Mexican pesos) [Graph], IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, September 13, 2024. [Online]. Available: https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
