From 2012 to 2020, the share of digital media in the advertising expenditure in France had increased from 3.19 billion euros to about 5.51 billion. Moreover, the digital advertising expenditure was forecasted to reach around 18 billion euros in 2023.
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GroupM. (June 1, 2022). Advertising expenditure in France from 2012 to 2027, by medium (in million euro) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/387257/advertising-expenditure-in-france-by-medium/
GroupM. "Advertising expenditure in France from 2012 to 2027, by medium (in million euro)." Chart. June 1, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/387257/advertising-expenditure-in-france-by-medium/
GroupM. (2022). Advertising expenditure in France from 2012 to 2027, by medium (in million euro). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/387257/advertising-expenditure-in-france-by-medium/
GroupM. "Advertising Expenditure in France from 2012 to 2027, by Medium (in Million Euro)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/387257/advertising-expenditure-in-france-by-medium/
GroupM, Advertising expenditure in France from 2012 to 2027, by medium (in million euro) Statista, https://www.statista.com/statistics/387257/advertising-expenditure-in-france-by-medium/ (last visited December 04, 2024)
Advertising expenditure in France from 2012 to 2027, by medium (in million euro) [Graph], GroupM, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/387257/advertising-expenditure-in-france-by-medium/