Advertising expenditure in France 2012-2027, by medium
From 2012 to 2020, the share of digital media in the advertising expenditure in France had increased from 3.19 billion euros to about 5.51 billion. Moreover, the digital advertising expenditure was forecasted to reach around 18 billion euros in 2023.
Digital advertisement in France
This increasing amount spent in digital advertisement represented in 2018 almost 40 percent of the total advertising investment in media for the first semester of 2018. Furthermore, more than 80 percent of the investments for display advertising on mobile were destined to ads on social networks in the first half of 2018.
Opinion of French on digital ads
The Statista Global Consumer Survey conducted in early 2019 illustrate that French Internet users seemed rather annoyed by online advertising: half of the respondents mentioned being annoyed when internet content appears too advertising driven. On the other hand, 35 percent mentioned not minding the ads if they got free content in return.
Digital advertisement in France
This increasing amount spent in digital advertisement represented in 2018 almost 40 percent of the total advertising investment in media for the first semester of 2018. Furthermore, more than 80 percent of the investments for display advertising on mobile were destined to ads on social networks in the first half of 2018.
Opinion of French on digital ads
The Statista Global Consumer Survey conducted in early 2019 illustrate that French Internet users seemed rather annoyed by online advertising: half of the respondents mentioned being annoyed when internet content appears too advertising driven. On the other hand, 35 percent mentioned not minding the ads if they got free content in return.
