BT maintained their position as the largest landline supplier in the United Kingdom (UK) in terms of market share in 2020, holding on to a 38 percent share of the market. While their share of the market shrank compared to 2019, major competitors of BT suffered similar contractions just as suppliers at the smaller end of the market made minor gains.
Falling revenue from fixed-line telephony
Fixed-line telephony remains a significant source of revenue for BT, despite revenue from this segment falling in recent years. Fixed-line network access and call revenue generated more than one billion British pounds per quarter for BT during the first three quarters of 2012. This fell to 803 million British pounds by the third quarter of 2018. Annually, the amount fell from 4.71 billion British pounds in 2010, to 2.75 billion British pounds in 2017. Drops in revenue are naturally linked to falling residential call volumes, with 7.48 billion minutes worth of calls made during the first quarter of 2012, compared with the 3.56 billion minutes made during the third quarter of 2017.
Fixed-line telephony around the world
The UK is far from the only country to experience a decline in fixed-line telephony. Estimates for the number of fixed telephone lines worldwide show the number of lines falling to levels not seen since the year 2000, with 942 million fixed telephone lines estimated to be active worldwide in 2018
Market share held by landline-based telecommunications suppliers in the United Kingdom (UK) from 2015 to 2020
Weighted data tested at the 95% confidence level.
During the survey, this question was posed as follows: "Which of these do you consider is your main supplier?"
SSE, Tesco Telecom, NOW TV, Fuel Broadband and the phone Co-op/ the Co-operative had shares of less than one percent of respondents.
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Ofcom. (April 30, 2020). Market share held by landline-based telecommunications suppliers in the United Kingdom (UK) from 2015 to 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/387165/market-share-of-telecommunications-suppliers-uk/
Ofcom. "Market share held by landline-based telecommunications suppliers in the United Kingdom (UK) from 2015 to 2020." Chart. April 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/387165/market-share-of-telecommunications-suppliers-uk/
Ofcom. (2020). Market share held by landline-based telecommunications suppliers in the United Kingdom (UK) from 2015 to 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/387165/market-share-of-telecommunications-suppliers-uk/
Ofcom. "Market Share Held by Landline-based Telecommunications Suppliers in The United Kingdom (Uk) from 2015 to 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/387165/market-share-of-telecommunications-suppliers-uk/
Ofcom, Market share held by landline-based telecommunications suppliers in the United Kingdom (UK) from 2015 to 2020 Statista, https://www.statista.com/statistics/387165/market-share-of-telecommunications-suppliers-uk/ (last visited December 21, 2024)
Market share held by landline-based telecommunications suppliers in the United Kingdom (UK) from 2015 to 2020 [Graph], Ofcom, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/387165/market-share-of-telecommunications-suppliers-uk/