In 2023, advanced TV attracted 801 million Canadian dollars in spending in Canada, out of which 681 was directed at connected TV. In total, Canadian digital video ad spend stood at 1.87 billion dollars.
Advanced TV and connected TV advertising spending in Canada in 2022 and 2023
(in million Canadian dollars)
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IAB Canada. (September 30, 2024). Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada. "Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars)." Chart. September 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada. (2024). Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada. "Advanced Tv and Connected Tv Advertising Spending in Canada in 2022 and 2023 (in Million Canadian Dollars)." Statista, Statista Inc., 30 Sep 2024, https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada, Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars) Statista, https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/ (last visited December 22, 2024)
Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars) [Graph], IAB Canada, September 30, 2024. [Online]. Available: https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/