Jaguar Land Rover: global sales, by region 2015-2019

The United States has emerged as the most important sales market for Jaguar Land Rover. In 2019, the luxury car manufacturer sold roughly 106,600 vehicles in its home market, which was slightly less than the number sold in the rest of Europe. Apart from sales to North America, Jaguar Land Rover suffered a sales decline in all its main markets. Business with China, the world’s largest automobile market, declined by 8.9 percent between 2018 and 2019.
The two longstanding British car brands have been a subsidiary of Tata Motors since 2008 and were individually owned before.

Revenue development

In its 2019 fiscal year, Jaguar Land Rover generated 24.2 billion British pounds in sales revenues. As a result of declining demand, figures for 2019 were lower than those reported the previous year, the peak at 25.8 billion British pounds.

Retail sales over the years

Overall, the company’s retail volume amounted to some 509,000 units in the 2020 fiscal year. Between 2011 and 2018, Jaguar Land Rover was able to steadily increase their sales output, before figures dropped in 2019. Nevertheless, the past nine years have seen retail volume more than double, suggesting a healthy growth rate.