The Guardian newspaper had an average monthly reach of over 27 million individuals in the United Kingdom in the months from April 2019 to March 2020. Considering reach by print or online through the mobile app or website, the newspaper has had an average monthly reach of over 20 million individuals since 2017.
Monthly reach of the Guardian newspaper in the United Kingdom from October 2012 to March 2020
(in 1,000s)
total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)
Supplementary notes
The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.
Figures for months previous to September 2014 are "website visitors," while figures from October 2013 to September 2017 are specifically "PC visitors" Figures for digital reach starting 2018 include reach through phone, tablet and desktop.
The website theguardian.com is not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.
PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data.
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly reach of the Guardian newspaper in the United Kingdom from October 2012 to March 2020 (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/386853/the-guardian-the-observer-monthly-reach-in-the-uk/
Publishers Audience Measurement Company. "Monthly reach of the Guardian newspaper in the United Kingdom from October 2012 to March 2020 (in 1,000s)." Chart. March 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/386853/the-guardian-the-observer-monthly-reach-in-the-uk/
Publishers Audience Measurement Company. (2021). Monthly reach of the Guardian newspaper in the United Kingdom from October 2012 to March 2020 (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/386853/the-guardian-the-observer-monthly-reach-in-the-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Guardian Newspaper in The United Kingdom from October 2012 to March 2020 (in 1,000s)." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/386853/the-guardian-the-observer-monthly-reach-in-the-uk/
Publishers Audience Measurement Company, Monthly reach of the Guardian newspaper in the United Kingdom from October 2012 to March 2020 (in 1,000s) Statista, https://www.statista.com/statistics/386853/the-guardian-the-observer-monthly-reach-in-the-uk/ (last visited December 22, 2024)
Monthly reach of the Guardian newspaper in the United Kingdom from October 2012 to March 2020 (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/386853/the-guardian-the-observer-monthly-reach-in-the-uk/
