This statistic illustrates the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals). The survey revealed that 22 percent of respondents favor store brand prepared frozen foods.
Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?*
* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
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Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/386677/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-prepared-frozen-foods/
Harris Interactive. "Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?*." Chart. February 11, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/386677/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-prepared-frozen-foods/
Harris Interactive. (2015). Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/386677/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-prepared-frozen-foods/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Prepared Frozen Foods (E.G., Pizza, Meals)?*." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/386677/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-prepared-frozen-foods/
Harris Interactive, Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?* Statista, https://www.statista.com/statistics/386677/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-prepared-frozen-foods/ (last visited December 21, 2024)
Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?* [Graph], Harris Interactive, February 11, 2015. [Online]. Available: https://www.statista.com/statistics/386677/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-prepared-frozen-foods/
