This statistic displays the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand breakfast cereals. The survey revealed that 26 percent of respondents prefer store brand breakfast cereals.
Do you typically buy name-brand or store brand breakfast cereal?*
* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand breakfast cereal?* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/386661/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-breakfast-cereal/
Harris Interactive. "Do you typically buy name-brand or store brand breakfast cereal?*." Chart. February 11, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/386661/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-breakfast-cereal/
Harris Interactive. (2015). Do you typically buy name-brand or store brand breakfast cereal?*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/386661/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-breakfast-cereal/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Breakfast Cereal?*." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/386661/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-breakfast-cereal/
Harris Interactive, Do you typically buy name-brand or store brand breakfast cereal?* Statista, https://www.statista.com/statistics/386661/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-breakfast-cereal/ (last visited November 21, 2024)
Do you typically buy name-brand or store brand breakfast cereal?* [Graph], Harris Interactive, February 11, 2015. [Online]. Available: https://www.statista.com/statistics/386661/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-breakfast-cereal/
