This statistic depicts the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store-brand frozen meats and seafood. The survey revealed that 41 percent of respondents favor name-brand frozen meats and seafood.
Do you typically buy name-brand or store brand frozen meats or seafood?*
* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand frozen meats or seafood?* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/386625/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-frozen-meats-or-seafood/
Harris Interactive. "Do you typically buy name-brand or store brand frozen meats or seafood?*." Chart. February 11, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/386625/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-frozen-meats-or-seafood/
Harris Interactive. (2015). Do you typically buy name-brand or store brand frozen meats or seafood?*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/386625/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-frozen-meats-or-seafood/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Frozen Meats or Seafood?*." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/386625/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-frozen-meats-or-seafood/
Harris Interactive, Do you typically buy name-brand or store brand frozen meats or seafood?* Statista, https://www.statista.com/statistics/386625/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-frozen-meats-or-seafood/ (last visited November 22, 2024)
Do you typically buy name-brand or store brand frozen meats or seafood?* [Graph], Harris Interactive, February 11, 2015. [Online]. Available: https://www.statista.com/statistics/386625/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-frozen-meats-or-seafood/
