This statistic shows advertising spending in Saudi Arabia from 2010 to 2015 and a forecast until 2018, broken down by medium. In 2017. Saudi Arabian TV ad market is expected to generated 56 million U.S. dollars. During a 2015 survey, 70 percent of internet users in Saudi Arabia trusted TV ads. This was the highest result among all traditional media. The most trusted for of advertising was a "recommendation from people I know." In 2015, internet penetration in Saudi Arabia amounted to 72.7 percent.
Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium
(in million U.S. dollars)
Characteristic
Outdoor/transport
Radio
Newspaper
Television
Magazine
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Zenith. (November 30, 2014). Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/386521/advertising-expenditures-by-medium-saudi-arabia/
Zenith. "Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars)." Chart. November 30, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/386521/advertising-expenditures-by-medium-saudi-arabia/
Zenith. (2014). Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/386521/advertising-expenditures-by-medium-saudi-arabia/
Zenith. "Advertising Expenditure in Saudi Arabia from 2010 to 2018, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/386521/advertising-expenditures-by-medium-saudi-arabia/
Zenith, Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/386521/advertising-expenditures-by-medium-saudi-arabia/ (last visited August 25, 2024)
Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars) [Graph], Zenith, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/386521/advertising-expenditures-by-medium-saudi-arabia/