In 2022, digital ranked as the largest medium in Mexico, attracting 74.2 billion Mexican pesos in advertising spending. Television came next, with ad spend for free TV at 27.5 billion pesos and for pay TV at 7.2 billion pesos that year.
Advertising expenditure in Mexico in 2022, by medium
(in million Mexican pesos)
Characteristic
Spending in million Mexican pesos
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IAB México. (November 14, 2023). Advertising expenditure in Mexico in 2022, by medium (in million Mexican pesos) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/386485/advertising-expenditures-by-medium-mexico/
IAB México. "Advertising expenditure in Mexico in 2022, by medium (in million Mexican pesos)." Chart. November 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/386485/advertising-expenditures-by-medium-mexico/
IAB México. (2023). Advertising expenditure in Mexico in 2022, by medium (in million Mexican pesos). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/386485/advertising-expenditures-by-medium-mexico/
IAB México. "Advertising Expenditure in Mexico in 2022, by Medium (in Million Mexican Pesos)." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/386485/advertising-expenditures-by-medium-mexico/
IAB México, Advertising expenditure in Mexico in 2022, by medium (in million Mexican pesos) Statista, https://www.statista.com/statistics/386485/advertising-expenditures-by-medium-mexico/ (last visited July 22, 2024)
Advertising expenditure in Mexico in 2022, by medium (in million Mexican pesos) [Graph], IAB México, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/386485/advertising-expenditures-by-medium-mexico/