The Guardian newspaper: website visitors UK

TheGuardian.com, the online edition of the British daily newspaper The Guardian, has experienced a decrease in the number of its website visitors in recent years, with just over seven million visitors in September 2017. From October 2016 to September 2017, approximately 19.6 million people visited The Guardian news website via a mobile device.

Digital news consumption

Online newspaper and magazine consumption increased significantly over the last decade in the United Kingdom (UK). In 2018, nearly 70 percent of individuals were either reading or downloading online news, newspapers or magazines in the UK compared to 20 percent in 2007. As of February 2019, BBC News online was by far the most popular news brand in the UK, followed by Mail online and Guardian online.

News on social media

In 2018, the number of social media interactions from UK news brand articles stood at roughly 60 million. With nearly 45 million users across the UK by the end of 2019, Facebook had the highest penetration rate for news consumption that year, at 28 percent.

Website visitors to theguardian.com in the United Kingdom (UK) from November 2013 to September 2017 (visitors in 1,000s)

Characteristic	Visitors in thousands
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Release date

2018

More information

Region

United Kingdom

Survey time period

November 2013 to September 2017

Age group

15 years and older

Supplementary notes

* Figures for months previous to September 2014 are "website visitors," while figures from September 2014 to September 2017 are specifically "PC visitors."
Figures for months previous to September 2017 were published earlier by the source.

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