Revenue development in the agency industry in Germany 2015-2023

How did the revenue (gross income) of your agency change this year compared to the year before?

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Source

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Release date

March 2024

Region

Germany

Survey time period

2015 to 2024, spring of each year

Number of respondents

94 member agencies

Special properties

owners/managers

Method of interview

Online survey

Supplementary notes

GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
Some figures were taken from previous publications. 

Number of respondents:

Spring 2015 (n=74)

Spring 2016 (n=69)

Spring 2017 (n=69)

Spring 2018 (n=84)

Spring 2019 (n=65)

Spring 2020 (n=69)

Spring 2021 (n=84)

Spring 2022 (n=82)

Spring 2023 (n=94) 

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