Revenue development in the agency industry in Germany 2015-2023

Published by
Kasia Davies,
Apr 2, 2024

This statistic shows the results of a survey on revenue development in the agency industry in Germany from 2015 to 2023. In Spring 2023, almost 62 percent of GWA member agencies stated that their revenue had increased compared to the previous year.

How did the revenue (gross income) of your agency change this year compared to the year before?

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Source

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Release date

March 2024

Region

Germany

Survey time period

2015 to 2024, spring of each year

Number of respondents

94 member agencies

Special properties

owners/managers

Method of interview

Online survey

Supplementary notes

GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
Some figures were taken from previous publications. 

Number of respondents:

Spring 2015 (n=74)

Spring 2016 (n=69)

Spring 2017 (n=69)

Spring 2018 (n=84)

Spring 2019 (n=65)

Spring 2020 (n=69)

Spring 2021 (n=84)

Spring 2022 (n=82)

Spring 2023 (n=94) 

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