This statistic illustrates the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or private label cooking oil (e.g., corn, vegetable). The survey revealed that 42 percent of respondents prefer name-brand cooking oil. The global vegetable oil production amounted to over 175 million metric tons in 2014/2015.
Do you typically buy name-brand or store brand cooking oil (e.g., corn, vegetable)?*
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Share of respondents
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* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
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Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand cooking oil (e.g., corn, vegetable)?* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/385142/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-cooking-oil/
Harris Interactive. "Do you typically buy name-brand or store brand cooking oil (e.g., corn, vegetable)?*." Chart. February 11, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/385142/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-cooking-oil/
Harris Interactive. (2015). Do you typically buy name-brand or store brand cooking oil (e.g., corn, vegetable)?*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/385142/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-cooking-oil/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Cooking Oil (E.G., Corn, Vegetable)?*." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/385142/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-cooking-oil/
Harris Interactive, Do you typically buy name-brand or store brand cooking oil (e.g., corn, vegetable)?* Statista, https://www.statista.com/statistics/385142/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-cooking-oil/ (last visited August 24, 2024)
Do you typically buy name-brand or store brand cooking oil (e.g., corn, vegetable)?* [Graph], Harris Interactive, February 11, 2015. [Online]. Available: https://www.statista.com/statistics/385142/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-cooking-oil/