This statistic shows the results of a survey conducted from August 13 to September 5, 2014. Internet users in Europe were asked which 'sustainable' food attributes they are willing to pay a premium price for. The survey found that 24 percent of European respondents would pay a premium price for foods labeled as organic.
Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014
* Respondents who were very willing to pay a premium for each attribute. Among those who rated attribute at least slightly important in influencing them to purchase more of a particular food/ food products.
** The Nielsen Global Health and Wellness Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
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Nielsen. (January 20, 2015). Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/384975/consumers-willingness-to-pay-a-premium-for--sustainable--food-attributes-europe/
Nielsen. "Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014." Chart. January 20, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/384975/consumers-willingness-to-pay-a-premium-for--sustainable--food-attributes-europe/
Nielsen. (2015). Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/384975/consumers-willingness-to-pay-a-premium-for--sustainable--food-attributes-europe/
Nielsen. "Consumers Willingness-to-pay a Premium for 'sustainable' Food Attributes in Europe in 2014." Statista, Statista Inc., 20 Jan 2015, https://www.statista.com/statistics/384975/consumers-willingness-to-pay-a-premium-for--sustainable--food-attributes-europe/
Nielsen, Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014 Statista, https://www.statista.com/statistics/384975/consumers-willingness-to-pay-a-premium-for--sustainable--food-attributes-europe/ (last visited December 30, 2024)
Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014 [Graph], Nielsen, January 20, 2015. [Online]. Available: https://www.statista.com/statistics/384975/consumers-willingness-to-pay-a-premium-for--sustainable--food-attributes-europe/
