Estimated weekly TV ad spend of U.S. companies September 2023

GEICO ranked as the leading TV advertiser in the United States as of September 29, 2023. Over the previous seven days, roughly 11.86 million dollars were invested in television ads to promote GEICO's products and services. In the same period, AT&T Wireless spent around 10.66 million U.S. dollars on TV advertising.

TV advertising in the United States

Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week new creatives are popping up on TV. Throughout the year, spending on new commercials oscillates between lows of 107 million U.S. dollars and highs of 548 million. However, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at 6.5 million U.S. dollars in 2022, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force, or Snickers’ Betty White.