This statistic illustrates the results of a survey conducted from August 13 to September 5, 2014. Internet users in Europe were polled which 'sustainable' food attributes they rate as very important in purchasing decisions. The survey found that 28 percent of European respondents describe local herbs/ingredients as a very important product attribute.
Consumer rating of 'sustainable' food attributes in purchasing decisions in Europe in 2014
* Respondents who rated each attribute as very important.
** The Nielsen Global Health and Wellness Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
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Nielsen. (January 20, 2015). Consumer rating of 'sustainable' food attributes in purchasing decisions in Europe in 2014 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/384440/-sustainable-food-attributes-consumer-rating-when-shopping-in-europe/
Nielsen. "Consumer rating of 'sustainable' food attributes in purchasing decisions in Europe in 2014." Chart. January 20, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/384440/-sustainable-food-attributes-consumer-rating-when-shopping-in-europe/
Nielsen. (2015). Consumer rating of 'sustainable' food attributes in purchasing decisions in Europe in 2014. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/384440/-sustainable-food-attributes-consumer-rating-when-shopping-in-europe/
Nielsen. "Consumer Rating of 'sustainable' Food Attributes in Purchasing Decisions in Europe in 2014." Statista, Statista Inc., 20 Jan 2015, https://www.statista.com/statistics/384440/-sustainable-food-attributes-consumer-rating-when-shopping-in-europe/
Nielsen, Consumer rating of 'sustainable' food attributes in purchasing decisions in Europe in 2014 Statista, https://www.statista.com/statistics/384440/-sustainable-food-attributes-consumer-rating-when-shopping-in-europe/ (last visited November 21, 2024)
Consumer rating of 'sustainable' food attributes in purchasing decisions in Europe in 2014 [Graph], Nielsen, January 20, 2015. [Online]. Available: https://www.statista.com/statistics/384440/-sustainable-food-attributes-consumer-rating-when-shopping-in-europe/
