This statistic displays the results of a survey conducted by Nielsen from August 13 to September 5, 2014. Internet users in Asia-Pacific were polled which 'sustainable' food attributes they rate as very important in purchasing decisions. Some 36 percent of consumers in Asia-Pacific rated organic as a very important product characteristic.
Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014
* Respondents who rated each attribute as very important.
** The Nielsen Global Health and Wellness Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
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Nielsen. (January 20, 2015). Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/384433/-sustainable-food-attributes-consumer-rating-when-shopping-asia-pacific/
Nielsen. "Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014." Chart. January 20, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/384433/-sustainable-food-attributes-consumer-rating-when-shopping-asia-pacific/
Nielsen. (2015). Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/384433/-sustainable-food-attributes-consumer-rating-when-shopping-asia-pacific/
Nielsen. "Consumer Rating of 'sustainable' Food Attributes in Purchasing Decisions in Asia-pacific in 2014." Statista, Statista Inc., 20 Jan 2015, https://www.statista.com/statistics/384433/-sustainable-food-attributes-consumer-rating-when-shopping-asia-pacific/
Nielsen, Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014 Statista, https://www.statista.com/statistics/384433/-sustainable-food-attributes-consumer-rating-when-shopping-asia-pacific/ (last visited December 30, 2024)
Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014 [Graph], Nielsen, January 20, 2015. [Online]. Available: https://www.statista.com/statistics/384433/-sustainable-food-attributes-consumer-rating-when-shopping-asia-pacific/
