'More-is-more' food attributes: consumer rating when shopping 2014, by region

Published by Statista Research Department, Jan 20, 2015
This statistic illustrates the results of a survey conducted from August 13 to September 5, 2014. Internet users worldwide were polled which 'More-is-more' food attributes they rate as very important in purchasing decisions. Some 27 percent of European consumers rated whole grain as a very important product attribute.

Consumer rating of 'More-is-more' food attributes in purchasing decisions in 2014 worldwide, by region

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Release date

January 2015

Region

Worldwide

Survey time period

August 13 to September 5, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Respondents who rated each attribute as very important.
** The survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country.
The survey does not specify the age group of respondents.

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Overview

8

Eating habits

8

Plant products

8

Fats and oils

8

Animal products

8

Snacks and confectionery

5

Beverages

8

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Nutrition in GermanyHealth and wellness food trends in EuropeFood retail in GermanyDiet and nutrition in the Asia-Pacific regionFood trends in Scandinavia
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