Top global mobile app and gaming monetization methods 2021

During a global app publisher survey conducted in 2021, it was found that video ads were the most popular app monetization method. In total, 82 percent of responding app publishers stated that they used video ads to monetize their mobile gaming content, while non-gaming publishers using video ads were 76 percent of the total. Display ads followed in second place with a 77 percent implementation rate for non-gaming apps.

Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021

Characteristic	Gaming apps	Non-gaming apps
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Release date

November 2021

More information

Region

Worldwide

Survey time period

2021

Number of respondents

300+

Special properties

mobile app publishers

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