During a global app publisher survey conducted in 2021, it was found that video ads were the most popular app monetization method. In total, 82 percent of responding app publishers stated that they used video ads to monetize their mobile gaming content, while non-gaming publishers using video ads were 76 percent of the total. Display ads followed in second place with a 77 percent implementation rate for non-gaming apps.
Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021
Characteristic
Gaming apps
Non-gaming apps
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdColony. (November 10, 2021). Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony. "Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021." Chart. November 10, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony. (2021). Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony. "Most Used Monetization Methods for Mobile Gaming and Non-gaming Apps According to Mobile Publishers Worldwide in 2021." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony, Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021 Statista, https://www.statista.com/statistics/384215/app-developer-monetization-mix/ (last visited July 27, 2024)
Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021 [Graph], AdColony, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/384215/app-developer-monetization-mix/