This statistic shows the cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to the first six months of 2023. For RTL, Sat. 1 and Pro7, the average cost per mille for 30 seconds of TV commercials was 18.05 euros during that time.
Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023
(in euros)
TV scope, TV panel D+EU, Monday to Sunday 3:00-3:00
Supplementary notes
¹ Source change from AGF to ARD-Media starting from H1 2022. As a result of the change in reporting, the values ​​from previous years are only comparable to a limited extent.
For 2000, Federal Republic of Germany total, from 2001 to 2015 TV panel D+EU, 2016 to 2020 TV panel in German. Before 2020: Monday to Sunday, 3:00 to 3:00.
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ARD Media. (August 1, 2023). Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023 (in euros) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/384185/cpm-for-tv-spots-germany/
ARD Media. "Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023 (in euros)." Chart. August 1, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/384185/cpm-for-tv-spots-germany/
ARD Media. (2023). Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023 (in euros). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/384185/cpm-for-tv-spots-germany/
ARD Media. "Cost per Mille (Cpm) for 30 Seconds of Television Commercials in Germany from 2000 to H1 2023 (in Euros)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/384185/cpm-for-tv-spots-germany/
ARD Media, Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023 (in euros) Statista, https://www.statista.com/statistics/384185/cpm-for-tv-spots-germany/ (last visited January 06, 2025)
Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023 (in euros) [Graph], ARD Media, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/384185/cpm-for-tv-spots-germany/
