Advertising investments in relation to GDP in Germany 2012-2023

Published by
Kasia Davies,
Dec 10, 2024

This table shows the advertising investments and income of the media in Germany in comparison to the gross domestic product (GDP) from 2012 to 2023. In 2023, the advertising investment share of the GDP was 0.9 percent.

Advertising investments compared to gross domestic product (GDP) in Germany from 2012 to 2023

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Release date

May 2024

Region

Germany

Survey time period

2012 to 2023

Special properties

share of GDP

Supplementary notes

Figures for 2012 to 2015 were taken from previous publications.
¹ Values ​​changed retrospectively due to a new survey method for an advertising medium.
² Changed basis, not comparable with previous years.

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