U.S. Millennials: following brands on social media 2014

The graph shows leading reasons for following brands on social media according to Millennials in the United States in 2014, broken down by social platform. The source found that 66 percent of Facebook users, 85 percent of Twitter followers and 41 percent of Pinterest subscribers follow brands on a given social media website in order to get coupons or discounts.

Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform

Characteristic	Facebook	Twitter	Pinterest
To support the brand	84%	78%	70%
To receive regular updates from brands	83%	47%	-
To get a coupon or discount	66%	85%	41%
To research brands when I was looking for specific products/services	40%	34%	67%
Seeing my friends are already fans, followers or have a board	36%	28%	36%
To share my interest/lifestyle with others	40%	35%	76%
To participate in contests	37%	37%	27%
A brand ad on TV, online or print led me to like the brand	28%	25%	21%
Someone recommended me to like, follow or pin the brand	31%	21%	29%
To share my personal experiences	26%	23%	38%
Other	3%	9%	11%

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Release date

December 2014

More information

Region

United States

Survey time period

Fall 2014

Number of respondents

405 respondents

Age group

14-32 years

Special properties

among respondents born between 1980-2000; representing 26 US states and 9% residing outside the U.S.; gender distribution: 49% male and 51% female; respondents aged 14-17 years old, made up 17% of this study, 38% were between 18-22 years old, 25% were between 23-27 years old and 21% were between 28-33 years old

Method of interview

Online survey

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