The graph shows leading reasons for following brands on social media according to Millennials in the United States in 2014, broken down by social platform. The source found that 66 percent of Facebook users, 85 percent of Twitter followers and 41 percent of Pinterest subscribers follow brands on a given social media website in order to get coupons or discounts.
Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform
Characteristic
Facebook
Twitter
Pinterest
To support the brand
84%
78%
70%
To receive regular updates from brands
83%
47%
-
To get a coupon or discount
66%
85%
41%
To research brands when I was looking for specific products/services
40%
34%
67%
Seeing my friends are already fans, followers or have a board
36%
28%
36%
To share my interest/lifestyle with others
40%
35%
76%
To participate in contests
37%
37%
27%
A brand ad on TV, online or print led me to like the brand
28%
25%
21%
Someone recommended me to like, follow or pin the brand
among respondents born between 1980-2000; representing 26 US states and 9% residing outside the U.S.; gender distribution: 49% male and 51% female; respondents aged 14-17 years old, made up 17% of this study, 38% were between 18-22 years old, 25% were between 23-27 years old and 21% were between 28-33 years old
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University of Massachusetts. (December 1, 2014). Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts. "Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform." Chart. December 1, 2014. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts. (2014). Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts. "Leading Reasons for following Brands on Social Media According to Millennials in The United States in 2014, by Platform." Statista, Statista Inc., 1 Dec 2014, https://www.statista.com/statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts, Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform Statista, https://www.statista.com/statistics/383993/us-millennials-follow-brands-social-meida/ (last visited September 01, 2024)
Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform [Graph], University of Massachusetts, December 1, 2014. [Online]. Available: https://www.statista.com/statistics/383993/us-millennials-follow-brands-social-meida/
