Advertising market share of media types in Germany 2020

Published by Statista Research Department, Dec 10, 2024
In 2020, television made up the largest share of gross media advertising on the German market at 46 percent. This statistic shows the gross advertising market share of different advertising media types in Germany in 2020.

Gross advertising market share of advertising media types in Germany in 2020

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Release date

May 2021

Region

Germany

Survey time period

2020

Special properties

Above-the-line-media (incl. online); as of February 23, 2021

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Overview

4

Print advertising

3

Outdoor advertising

3

Radio advertising

4

Television advertising

5

Digital advertising

5

Social media and influencer advertising

3

Further related statistics

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Advertising in PolandAdvertising in the NordicsInternet usage in PolandTelevision in PolandPrint media in Poland
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