This statistic shows the share of private label goods on promotion in Europe in 2015, by product category. Among consumer goods categories, non-alcoholic drinks had the largest share of private label products on promotion during this period at 18.4 percent, followed by alcoholic drinks at 14.3 percent. Additionally, the share of private label goods on promotion in selected European countries can be found at the following.
Share of private label goods on promotion in Europe in 2015*, by category
* IRI Infoscan hypermarkets and supermarkets (UK, France, Italy, Spain and the Netherlands); IRI Infoscan grocery and drugstores excluding hard discounters in Germany.
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IRI. (June 1, 2016). Share of private label goods on promotion in Europe in 2015*, by category [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/383489/private-label-promotion-share-by-product-category-europe/
IRI. "Share of private label goods on promotion in Europe in 2015*, by category." Chart. June 1, 2016. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/383489/private-label-promotion-share-by-product-category-europe/
IRI. (2016). Share of private label goods on promotion in Europe in 2015*, by category. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/383489/private-label-promotion-share-by-product-category-europe/
IRI. "Share of Private Label Goods on Promotion in Europe in 2015*, by Category." Statista, Statista Inc., 1 Jun 2016, https://www.statista.com/statistics/383489/private-label-promotion-share-by-product-category-europe/
IRI, Share of private label goods on promotion in Europe in 2015*, by category Statista, https://www.statista.com/statistics/383489/private-label-promotion-share-by-product-category-europe/ (last visited December 31, 2024)
Share of private label goods on promotion in Europe in 2015*, by category [Graph], IRI, June 1, 2016. [Online]. Available: https://www.statista.com/statistics/383489/private-label-promotion-share-by-product-category-europe/
