This statistic shows the number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency. In 2021, 12.2 million Germans aged 14 years and older spent time reading brochures and leaflets from direct mail advertising several times a week.
Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
2020: 23,138 respondents, projected base of 70.63 million persons
2021: 23,299 respondents, projected base of 70.54 million persons
The figures refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here and in the report.
Figures have been rounded for easier understanding.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions)." Chart. November 17, 2021. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of People Reading Brochures and Leaflets from Direct Mail Advertising in Germany from 2018 to 2021, by Frequency (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions) Statista, https://www.statista.com/statistics/383369/reading-direct-mail-advertising-brochures-germany/ (last visited December 24, 2024)
Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/383369/reading-direct-mail-advertising-brochures-germany/
