This statistic shows the number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency. In 2020, 14.71 million Germans aged 14 years and older spent time reading brochures and leaflets from newspapers several times a week.
Number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/383308/frequency-of-reading-newspaper-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency (in millions)." Chart. November 18, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/383308/frequency-of-reading-newspaper-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/383308/frequency-of-reading-newspaper-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of People Reading Brochures and Leaflets from Daily Newspapers in Germany from 2017 to 2020, by Frequency (in Millions)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/383308/frequency-of-reading-newspaper-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency (in millions) Statista, https://www.statista.com/statistics/383308/frequency-of-reading-newspaper-brochures-germany/ (last visited November 22, 2024)
Number of people reading brochures and leaflets from daily newspapers in Germany from 2017 to 2020, by frequency (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/383308/frequency-of-reading-newspaper-brochures-germany/