Leading brands in the United States in 2019, by Buzz Score

Published by
Julia Faria,
Jan 6, 2023
A study on the leading brands in the United States in 2019 found that Netflix was the best perceived brand, with 29.2 percent of respondents saying that they had a positive rather than negative attitude towards the brand. This was closely followed by Netflix's streaming competitor Amazon Prime with 28 percent of respondents having a positive attitude towards the brand.

Leading brands in the United States in 2019, by Buzz Score

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Release date

January 2020

Region

United States

Survey time period

January to December 2019

Supplementary notes

For these rankings, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz score ranges from 100 to null with a zero score equaling a neutral position. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
The source does not provide information on the type of the survey or the sample number.

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