This statistic displays the share of mobile travel bookers by mobile browser or mobile app usage in the United Kingdom (UK) in 2014. Booking via mobile app was most common among those who booked attractions or activities, at 44 percent.
Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category*
UK residents, made an online purchase in the past 12 months, own a smartphone or tablet, booked travel within the past 6 months; mobile bookers
Supplementary notes
Original survey question: "Please indicate whether you used a mobile app or a browser to book each of the following on your mobile device." Publication date not specified. Survey type not specified. Source does not indicated why figures sum more than 100 percent.
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Expedia. (June 30, 2014). Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/382774/mobile-travel-booking-browser-vs-app-usage-uk/
Expedia. "Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category*." Chart. June 30, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/382774/mobile-travel-booking-browser-vs-app-usage-uk/
Expedia. (2014). Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/382774/mobile-travel-booking-browser-vs-app-usage-uk/
Expedia. "Mobile Browser or App Usage among Mobile Travel Bookers in The United Kingdom (Uk) in 2014, by Product Category*." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/382774/mobile-travel-booking-browser-vs-app-usage-uk/
Expedia, Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category* Statista, https://www.statista.com/statistics/382774/mobile-travel-booking-browser-vs-app-usage-uk/ (last visited November 22, 2024)
Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category* [Graph], Expedia, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/382774/mobile-travel-booking-browser-vs-app-usage-uk/
