This statistic displays the share of travel consumers who reported researching or planning their most recent trip via mobile devices, by product type, in the United Kingdom (UK) in 2014. Among respondents, 39 percent reported using a mobile device when planning an air travel purchase.
Did you use your mobile device to help plan or research your trip?*
Characteristic
Share of respondents
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UK residents, made an online purchase in the past 12 months, own a smartphone or tablet, booked travel within the past 6 months
Supplementary notes
* Original survey question: "Did you use your [smartphone/tablet/smartphone or tablet] to help plan or research your [business/leisure] trip?" Publication date not specified. Survey type not specified.
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Expedia. (June 30, 2014). Did you use your mobile device to help plan or research your trip?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/382741/travel-research-via-mobile-device-by-product-type/
Expedia. "Did you use your mobile device to help plan or research your trip?*." Chart. June 30, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/382741/travel-research-via-mobile-device-by-product-type/
Expedia. (2014). Did you use your mobile device to help plan or research your trip?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/382741/travel-research-via-mobile-device-by-product-type/
Expedia. "Did You Use Your Mobile Device to Help Plan or Research Your Trip?*." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/382741/travel-research-via-mobile-device-by-product-type/
Expedia, Did you use your mobile device to help plan or research your trip?* Statista, https://www.statista.com/statistics/382741/travel-research-via-mobile-device-by-product-type/ (last visited July 22, 2024)
Did you use your mobile device to help plan or research your trip?* [Graph], Expedia, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/382741/travel-research-via-mobile-device-by-product-type/
