Cinema: interest in movies in Germany 2024

29 million Germans were moderately interested in going to the cinema in 2024. While this figure had grown slightly the previous years, the share of those very interested was dwindling. The German cinema industry is facing similar challenges to those in other countries, among them the rapid rise of video streaming services for consumers, which can be used at home or virtually anywhere.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Mainstream and arthouse

The most successful cinema films in Germany based on revenue generated in 2023 were Barbie, The Super Mario Bros, and Oppenheimer. These were all mainstream international blockbusters. Meanwhile, some of the most successful arthouse films in Germany, based on visitor numbers, included Napoleon and Killers of the Flower Moon. The number of German cinemagoers watching specifically German films has fluctuated dramatically in the last decade.

Going to the movies

Cinema ticket prices in Germany have increased consistently in recent years, in particular due to the equally increasing competition from online video and film streaming services that consumers can access virtually anywhere, therefore eliminating the need to go somewhere else in the first place. The number of cinema admissions has been slowly increasing after the pandemic, with 96 million cinema goers admitted in 2023, compared to 78 million the year before.

Number of people interested in cinema films in Germany from 2019 to 2024, by level of interest (in millions)

Characteristic	Very interested	Moderately interested	Barely or not at all interested
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

July 2020

More information

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The Allensbach Market and Advertising Media Analysis, or AWA, determines the attitudes, consumer habits and media use of the German population on a broad statistical basis.

Information on the population:

The basis is the German-speaking population aged 14 years and over in private households at the place of main residence in Germany.

Information on the entire sample:

2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people

Further information on the methodology can be found here.
The survey question was phrased by the source as follows: "It is quite common to be interested to know more about certain things and to be less interested in other areas. Could you please look at these cards and put them on this sheet according to what you're interested in. Topic: cinema films." (original German question: "Es ist ja oft so, dass man über das eine gern mehr erfahren möchte, anderes interessiert einen weniger. Könnten Sie jetzt bitte einmal die Karten hier ansehen und auf dieses Blatt verteilen, je nachdem, wie sehr Sie das interessiert. Sie sehen ja, was hier steht. Thema: Kinoflime.")

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