The average Morrisons store saw 24.4 thousand customers per week in the 2018/2019 financial year. Over the period presented, the average number of customers declined annually before increasing again from 2015/16 onwards. With 494 stores in operation this translated to roughly 12 million customers per week during the most recent financial year. Due to the pandemic's restrictions, the number of customers per week plunged over the following financial year to 18,134.
Morrisons in profile
Morrisons is the trading name of Wm Morrisons plc with headquarters in Bradford, West Yorkshire. The company was founded in 1899 by William Morrison. In 2004, Morrisons purchased Safeway to expand its store footprint in the southern part of the country. In the 2018/19 financial year, the company generated almost 18 billion British pounds of revenue.
Morrisons on the UK grocery market
The company holds the smallest market share of the so called ‘big four’ leading companies on the British grocery market. With slightly over ten percent market share at the beginning of 2020 the company outclassed Aldi by over two percent but lagged almost five percent behind Asda. In like-for-like sales, the company achieved almost five percent growth during 2018/19. Profits and revenues are both up, but whether or not these positive developments are enough to keep Morrisons among the top four remains to be seen.
Average number of Morrisons customers per store per week in the United Kingdom from financial year 2009/2010 to 2020/2021*
* Excludes Morrisons convenience stores. ** Financial year 2018/19 ended February 3, 2019. 2020/21 refers to the 52 week period ended 31 January 2021 and 2019/20 refers to the 52 week period ended 2 February 2020.
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Morrisons. (February 1, 2021). Average number of Morrisons customers per store per week in the United Kingdom from financial year 2009/2010 to 2020/2021* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/382353/morrisons-weekly-customer-numbers-united-kingdom-uk/
Morrisons. "Average number of Morrisons customers per store per week in the United Kingdom from financial year 2009/2010 to 2020/2021*." Chart. February 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/382353/morrisons-weekly-customer-numbers-united-kingdom-uk/
Morrisons. (2021). Average number of Morrisons customers per store per week in the United Kingdom from financial year 2009/2010 to 2020/2021*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/382353/morrisons-weekly-customer-numbers-united-kingdom-uk/
Morrisons. "Average Number of Morrisons Customers per Store per Week in The United Kingdom from Financial Year 2009/2010 to 2020/2021*." Statista, Statista Inc., 1 Feb 2021, https://www.statista.com/statistics/382353/morrisons-weekly-customer-numbers-united-kingdom-uk/
Morrisons, Average number of Morrisons customers per store per week in the United Kingdom from financial year 2009/2010 to 2020/2021* Statista, https://www.statista.com/statistics/382353/morrisons-weekly-customer-numbers-united-kingdom-uk/ (last visited November 22, 2024)
Average number of Morrisons customers per store per week in the United Kingdom from financial year 2009/2010 to 2020/2021* [Graph], Morrisons, February 1, 2021. [Online]. Available: https://www.statista.com/statistics/382353/morrisons-weekly-customer-numbers-united-kingdom-uk/