Apple product unit sales by category 2012-2018

The iPhone is Apple’s most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold 9.67 and 5.3 million respectively in the same quarter.

iPhone

Apple’s iPhone, being first introduced to the market in 2007, was a revolutionary device that changed the landscape of the mobile phone industry. Now 12 years after its initial release, about 1.5 billion iPhones have been sold worldwide, making it one of the most used smartphones in the world. Revenues generated from iPhone sales consistently make up around 60 percent of Apple’s overall revenue in recent years and in the first quarter of 2019 alone, revenues generated by iPhone sales amounted to 52 billion U.S. dollars. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands.

Unit sales of Apple worldwide by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018 (in millions)

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Release date

November 2018

More information

Region

Worldwide

Survey time period

2012 to 2018

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).

* Includes deferrals and amortization of related non-software services and software upgrade rights.

Apple stopped reporting unit sales figures from 1st quarter 2019.

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