In 2020, roughly 7.04 million Germans were highly interested in listening to hard rock and heavy metal. Germany is known for bands in both genres, such as Scorpions and Rammstein, to name just a few. Many have found international success and have had long musical careers, as well as retained loyal fans. While hard rock and heavy metal may be the main label associated with these bands in terms of genre, they also draw on other sub-genres and influences in their music and performances..
Music to the ears
The three most popular music genres in Germany, based on a survey conducted in 2020, were rock and pop, oldies and evergreens and the national traditional popular music genre called “Schlager”. The style and sound of the latter is perhaps best understandable after listening to a few songs. This ranking is also echoed among those consumers still buying music CDs. An increasing share of German listeners is accessing the music they want through online music streaming services. Among these, the leading services used to stream music online were Spotify and Amazon Music.
Streams of sound
When dividing the German music market by genre share in total industry revenue, international pop takes center stage. Following next are rock and hip hop. Generally revenue from music sales in Germany has been going down since the start of the millennium, one of the reasons being that online music streaming offers consumers the opportunity to listen to a wide range of music of their choice repeatedly without having to buy individual tracks or albums.
Number of people interested in hard rock and heavy metal in Germany from 2016 to 2020, by level of interest
(in millions)
n (2016)=23,854, projected to 69.56 million
n (2017)=23,356, projected to 70.09 million
n (2018)=23,389, projected to 70.45 million
n (2019)=23,318, projected to 70.60 million
n (2020)=23,191, projected to 70.63 million
Find more information on the methodology of this survey here.
The survey question was phrased by the source as follows: "This is a list of different music genres. Please decide whether you are highly interested, interested, not very interested or not interested at all in listening to this kind of music: hard rock and heavy metal." (original German question: "Hier stehen noch einige Musikrichtungen. Bitte kreuzen Sie an, welche Richtung Sie sehr gern hören, welche auch noch gern, welche Richtung Sie nicht so gern hören und welche gar nicht: Hard Rock und Heavy Metal.")
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IfD Allensbach. (July 14, 2020). Number of people interested in hard rock and heavy metal in Germany from 2016 to 2020, by level of interest (in millions) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/381899/interest-in-hard-rock-and-heavy-metal-germany/
IfD Allensbach. "Number of people interested in hard rock and heavy metal in Germany from 2016 to 2020, by level of interest (in millions)." Chart. July 14, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/381899/interest-in-hard-rock-and-heavy-metal-germany/
IfD Allensbach. (2020). Number of people interested in hard rock and heavy metal in Germany from 2016 to 2020, by level of interest (in millions). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/381899/interest-in-hard-rock-and-heavy-metal-germany/
IfD Allensbach. "Number of People Interested in Hard Rock and Heavy Metal in Germany from 2016 to 2020, by Level of Interest (in Millions)." Statista, Statista Inc., 14 Jul 2020, https://www.statista.com/statistics/381899/interest-in-hard-rock-and-heavy-metal-germany/
IfD Allensbach, Number of people interested in hard rock and heavy metal in Germany from 2016 to 2020, by level of interest (in millions) Statista, https://www.statista.com/statistics/381899/interest-in-hard-rock-and-heavy-metal-germany/ (last visited November 24, 2024)
Number of people interested in hard rock and heavy metal in Germany from 2016 to 2020, by level of interest (in millions) [Graph], IfD Allensbach, July 14, 2020. [Online]. Available: https://www.statista.com/statistics/381899/interest-in-hard-rock-and-heavy-metal-germany/