Ranking of pharma companies by social media engagement 2014
This statistic displays the top 10 pharmaceutical companies based on ranking by the IMS Health Social Media Engagement Index as of January 2014. At this time, Pfizer achieved a score of 20. This score exhibits the companies' usage of social media for healthcare topics. The Indices were studied based on Twitter, Facebook, and Youtube profiles and measured based on attributes like number of posts, replies, and shares. Medium-sized companies can often better utilize social media due to more flexibility and smaller target audiences.
