In a survey of chief marketing officers at large B2B companies in North America, UK, Germany and France conducted in April and May 2020, it was found that 68 percent of responding CMOs wee planning to increase their digital advertising budgets in the following 12 months. Some 67 percent said the same about e-mail marketing and mobile marketing at the time of the survey.
Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel
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MarketingCharts. (August 25, 2020). Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts. "Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel." Chart. August 25, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts. (2020). Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts. "Expected Change in B2b Marketing Budget Allocation According to Cmos in Selected Economies Worldwide as of May 2020, by Channel." Statista, Statista Inc., 25 Aug 2020, https://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts, Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel Statista, https://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/ (last visited December 22, 2024)
Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel [Graph], MarketingCharts, August 25, 2020. [Online]. Available: https://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/
