Sports on television: interest in Germany 2023

This statistic shows the results of a survey on the level of interest in sports broadcasts and sports shows on television in Germany from 2019 to 2023. In 2023, roughly 16.97 million Germans were highly interested in watching live broadcasts of sports events or sports shows on TV.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest (in millions)

Characteristic	Highly interested	Interested	Not very interested	Not interested
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

June 2023

More information

Region

Germany

Survey time period

2018 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking resident population aged 14 years and older.

Information on random sample:
n (2019)=23,318, projected to 70.60 million people
n (2020)=23,191, projected to 70.64 million people
n (2021)=23,563, projected to 70.54 million people
n (2022)=23,015, projected to 70.60 million people
n (2023)=23,524, projected to 70.08 million people

Find more information on the methodology of this survey here.

The original survey question was phrased by the source as follows: "This is a list of different types of TV shows. Please decide whether you are highly interested, interested, not very interested or not interested at all in watching TV shows of this kind: live sports broadcasts and sports shows like ZDF Sportstudio, Sportschau." (original German question: Hier stehen verschiedene Arten von Fernsehsendungen. Kreuzen Sie bitte jeweils an, ob Sie Sendungen dieser Art sehr gern sehen, auch noch gern sehen, nicht so gern sehen oder ob Sie sie gar nicht sehen: Sportübertragungen (live) oder Sportsendungen, wie ZDF Sportstudio, Sportschau.")

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