Leading real estate websites in the U.S. 2023, by monthly visits

Throughout 2023, Zillow was the most popular real estate website in the United States. Monthly, Zillow received about 57 million visits, which was substantially higher than any other website in the ranking. The runner-up Realtor.com received about 30 million monthly visits and Trulia, which came third in the ranking, received close to 10 million visits.

Real estate websites – additional information

Real estate websites are an important source of information when it comes to looking for a house to purchase. In fact, they are the second most popular channel when looking for a house purchase, after real estate agents. This trend is most obvious among young people, with more than 80 percent of prospective home buyers under the age of 42 using a mobile or tablet search device.

How do home buyers look for homes?

Looking for properties online is an easy way for home buyers to research and get a feel of the market from the comfort of their own home. In 2022, this was the first step that over 40 percent of the home buyers took during their home buying process. After viewing a home they liked online, more than half of the buyers visited it in person.