This statistic shows data regarding opinions on brands and branded products in Germany in 2023. That year, around 38 percent of respondents agreed with the statement that brands often speak for the quality of a product. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Agreement with statements on brands and branded products in Germany in 2023
Information on population: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample: 2023: 23,191 respondents, representing 70.63 million people.
More information on methodology available here.
The original survey question allowed for multiple answers. Percentage points may therefore exceed 100 percent.
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IfD Allensbach. (June 18, 2023). Agreement with statements on brands and branded products in Germany in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach. "Agreement with statements on brands and branded products in Germany in 2023." Chart. June 18, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach. (2023). Agreement with statements on brands and branded products in Germany in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach. "Agreement with Statements on Brands and Branded Products in Germany in 2023." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach, Agreement with statements on brands and branded products in Germany in 2023 Statista, https://www.statista.com/statistics/381433/opinion-on-brands-and-branded-products-germany/ (last visited December 21, 2024)
Agreement with statements on brands and branded products in Germany in 2023 [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/381433/opinion-on-brands-and-branded-products-germany/
