This statistic shows the leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014. During the survey, 31 percent of respondents said they downloaded or used a travel-related smartphone app because of recommendations from family, friends or colleagues.
Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014
Characteristic
Share of respondents
Easier to reserve or book than on mobile site
42%
To save personal information/setting
39%
Plan to access information from the brand frequently
37%
For a brand with which I have rewards/loyalty membership
36%
Recommendations from friends, family, or colleagues
Travelers who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and have downloaded/used travelrelated smartphone apps
Supplementary notes
The source does not specify the type of survey.
Multiple answers were possible.
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Google. (June 30, 2014). Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/381276/reasons-for-downloading-travel-related-apps-among-leisure-travelers-us/
Google. "Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014." Chart. June 30, 2014. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/381276/reasons-for-downloading-travel-related-apps-among-leisure-travelers-us/
Google. (2014). Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/381276/reasons-for-downloading-travel-related-apps-among-leisure-travelers-us/
Google. "Leading Reasons for Downloading or Using Travel-related Smartphone Apps among Leisure Travelers in The United States as of May 2014." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/381276/reasons-for-downloading-travel-related-apps-among-leisure-travelers-us/
Google, Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014 Statista, https://www.statista.com/statistics/381276/reasons-for-downloading-travel-related-apps-among-leisure-travelers-us/ (last visited November 12, 2024)
Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014 [Graph], Google, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/381276/reasons-for-downloading-travel-related-apps-among-leisure-travelers-us/
